Whether you want to share “How-to” articles, checklists, a revamped blog post, infographics, or jobs—linkedin carousels can be one of your best pathways to organic reach. They are a great way to keep users on LinkedIn and provide value that benefits all members of the community.

Carousels are a new native content format on linkedin carousels that allow you to upload a document and present it as a swipeable slideshow. You can use either PDF documents or PowerPoint presentations, but we recommend using PDFs because they will look crisper to your audience.

Next-Level Networking: Using LinkedIn Carousels to Showcase Your Expertise

It’s important to start strong with a compelling title and opening image for your carousel. This will make your post stand out in the newsfeed and draw people in. You’ll also want to limit the number of images you include in a carousel so viewers don’t get overwhelmed.

A good carousel will have a clear call to action at the end, so you can get more engagement. Be sure to include a link to your website or landing page where visitors can download your full report. This allows you to build your email list and generate qualified leads.

Lastly, don’t forget to share your document as an attachment to your linkedin post so that it will show up in the feed of all your followers. It will still only appear in the newsfeed of people who follow your profile, but it may help to increase organic reach.